Be it launching the music of the film digitally or trying to open the Bryan Adams concert, team F.A.L.T.U has been doing everything that's new.
So, it's no wonder then that the merchandise of the film has also created quite a buzz. From cool T-shirts in a can, funky mugs to bottles that any youngster would love to carry, it's all there up for grabs.
Producer Vashu Bhagani has always done marketing differently and he sure has the expertise to make things unique to create the stir. The merchandise too reflects the spirit of the film, - funky, cool and 'now'. The movie that opens at the theatres on 1st April, is ready to blow you over with its 'cool' quotient.
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